Eight Important Tips You Need To Creat A Profitable Pay Per Click Search Enging.
Posted by duzman in Internet MarketingEight Important Tips You Need To Create A Profitable Pay Per Click Search Engine.
Creating your pay per click search engine yourself
Here is step by step plan you need, and I will lay it out for you.
1. Choosing your theme again.
2. Registering your domain name
3. Setting up your web hosting
4. Buying and setting up your software
5. Setting up your web site
6. Setting up your payment options
7. Setting up your search engine for your specific niche market
8. Backup all your databases
1. Choosing your theme again
Why are my doing this? Because I want you to make sure you’re choosing a theme you know something about and you know there is a market for it.
Did you test your market? Did you ask them what they wanted?
If so, good, if not, go do it now!
2. Registering your domain name
Once you have done research go and register your domain names. You will want to register the dot com, dot net, and dot org variants as well.
Go to iPowerWeb Hosting and register all the variants you can think of, so no one else takes them and try’s to do anything under-handed.
3. Setting up your web hosting
Before you go and purchase any web hosting, make sure you ask the software developer what kind of hosting you will need. I’m not a techie myself so I can’t help with this side of things. But your hosting will need to support CGI and PHP and maybe a few others as well.
The software developer will know exactly what you need.
The price may be a big factor for you, but remember you do get what you pay for, but you can also upgrade at anytime.
So take your time, email the hosting company a few times and see how quickly they react to your questions and that will give you a good idea on how responsive they will be on the technical difficulties side of things.
4. Buying and setting up your software.
Before you go and spend any money on your software, ask the company any questions you might have and just incase you forget anything, buy consultation time and updates to their software. It will be worth the small initial outlay in the long run.
If you need help installing the software, don’t be a fool and try and do it yourself and bugger it all up. However, the software is pretty easy to use (Smart Search is very easy) and easy to install.
5. Setting up your website
Make sure to set up on your site the following:
A) A page about why they should advertise with you
B) An email capture form, so you can contact them with your free newsletter
C) A page about your niche market and how you fit in
D) A page about general PPCSE advertising so they can set up themselves
E) A contact page with phone, email, fax and regular mail
F) An affiliate program page with details about your affiliate program
G) A link page with your reciprocal link partners
Have a look at other PPCSE around and see what they are doing and have on their sites and add it to yours.
A really good specialty PPCSE is http://www.bridalclicks.com. Have a look at their site and see what they are offering, plus their homepage is really neatly done.
6. Setting up your payment options
Accept every form of payments possible! Please I beg you to accept every form and every currency you possibly can, because in the long run it’s all money and it’s better in your pocket. Do you agree?
7. Setting up your search engine for your specific niche market
Have you decided what the minimum bid will be on your search engine? For example, Overture.com has a minimum bid of 5 cents per click. So an advertiser for any specific keyword must bid at least 5 cents. Most search engines have a minimum bid of 1 cent, but considering your specializing in a certain topic your bid can be as low as 1 cent or more preferably, as high as 5 cents.
Why?
Because the traffic your going to be getting to your site is going to be very targeted, and advertisers pay a lot more money for high quality targeted advertising, so I guarantee you the 5 cent bid will put off very few advertisers and if your search engine has a good amount of quality targeted traffic the bids can and will go up over the $1 per click.
Advertisers will pay a heck of a lot more for really targeted advertising as it brings them a lot better results.
You will also have to figure out what section of the niche market you want to target. If you want to target the whole niche, fine, but make sure you have predetermined categories already figured out.
What do I mean by that?
As you may have noticed, on the front page of most PPCSE, you will find they have a search engine box and down the bottom they have a list of categories you can click on with out putting any searches in yourself.
That is just another thing you have to think about.
8. Back up all your databases
This is vital, critical, a must and all that other stuff. If you lose your databases with the advertisers search results, your going to upset a lot of people, as the advertisers will have to place their keywords all over again, and some might not do it at all.
You should back up your databases every hour or at least everyday depending on how busy your search engine is and how often your advertisers are changing bids.
Ok, what else do I need to know?
You will probably also need help with graphics and web site templates for your search engine web site. You want it to look neat and tidy, so once again you can either go to somewhere like elance.com and find a graphic artist, or you could go and get a free web site template from places like http://www.freesitetemplates.com
My best tip would be, go to ebay.com and look for the businesses for sale section again and have a look at the PPCSE that are for sale. Most of those search engines are using the basic Smart Search software, and most are selling niche market kind of search engines, so go have a real good look at them and search the sites and see what you would do to improve it.
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